Why You Should Market Your Clothing Line With Postcards Too

Why You Should Market Your Clothing Line With Postcards Too . Marketing Your Clothing Line with Postcards . With so many ways to market your business now from social media, magazines, television commercials and SEO, postcards are often overlooked. Well they shouldn’t be! Postcards are still a great way to market your clothing line. Does this mean that using postcards should be your only means of spreading the word about your line — absolutely not! The truth is when it comes to promoting your collection, you need to be almost everywhere that you can. This is why postcards are still as necessary today as they were 15 years ago. In this article, I will explain why you should also market your clothing line with postcards, the information that you should include on your postcards and how to come up with a a distribution plan for your postcards. . First let’s discuss what you need to have on your postcards. What you have on your postcard is...
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Marketing Your Clothing Line on Pinterest and Instagram

Marketing Your Clothing Line on Pinterest and Instagram . Today it is more important than ever for fashion entrepreneurs to have a digital online presence. With the hyper growth of social media and the visual nature of fashion make the two blend perfectly. Previous a fashion designers main source of exposure was via magazine ads, editorials and fashion shows.  There has been no easier time in history where new fashion designers have almost a level playing field at getting in front of potential clothing retail and consumer buyers. This new frontier also brings new challenges in terms of giving your clothing brand distinction and prestige but I will cover that in another post. For now let me get to why all clothing lines should have a presence on two of the most influential social media platforms which are Pinterest and Instagram.. Marketing your clothing line on Pinterest.com is a must because at the time of this article Pinterest is big in the online...
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Fashion Mogul Clothing Line Launch Kit

Kick Off Your Clothing Line The Right Way With The StartingAClothingLine.com - Fashion Mogul Package! . This Package Is Ultimate Fashion Business / Fashion Design Kit That Can Help You Launch Your Line From Scratch! Get Our Best Tools At One Great Price! . The Fashion Mogul Kit Includes 10 Items! You Get Digital Fashion Pro Industry Edition + Fashion Business Tools That Can Help You Create & Develop Your Clothing Line. . This Package walks you step by step through starting your own clothing line, designing it, getting it made and in stores! Arm yourself with the best design & fashion business tools on the market! Utilizing this Start-Up Kit will give your line the competitive advantage as your line competes with other lines and designers for retail space etc. . You will get Digital Fashion Pro Industry Edition V9 (6 Items) + The Official Step by Step Guide to Starting a Clothing Line Book + The Ultimate List of Manufacturers eBook - 500 Manufacturers that can...
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Famous Fashion Designers That Dont Sew

Are The Abilities to Sew and Draw Critical to Being a Fashion Designer? We Present Famous Fashion Designers That Can’t Sew . After receiving rave reviews for her first collection, pop singer-turned-fashion designer, Victoria Beckham, found herself being quizzed about her technical ability in fashion. “Do I draw? No,” she said, “Then again, nor do lots of designers.” I wouldn’t say this is the fashion industry’s ‘dirty little secret’, but Victoria is right. Fewer top designers can either sew or draw that you might imagine. And very few are good at both but the area where all fashion designers must excel in is creativity. . . A lot of top designers came from other professions. Hip Hop artist Sean John Combs founded the multi-million dollar Sean John fashion label. Former model Kimora Lee is currently the CEO of Phat Fashions (and was previously the Creative Director of Baby Phat). Socialite Nicky Hilton is the founder of Chick. And actress Rachel Bilson has even designed for DKNY....
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How Many Styles Should You Have In Your Apparel Collection

How Many Styles Should You Have In Your Apparel Collection  . One question that comes up often from new designers is how many styles should they have in their apparel collection and what should they come out with first? These are terrific questions and I can’t stress the importance of making sure you get them right. Your clothing line depends on it! . There are a number of things to consider when trying to plan out your first collection. One thing to consider first and foremost is your budget. Your clothing line budget or budget for the season will always dictate how many different styles and variations you can put into production. Of course, the more styles and variations you have – the greater the budget you will need. You have to find a good balance between budget and having an effective amount of pieces in your collection. . Looking pass budget constraints, you can then move on to how to really have a cohesive collection...
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Defining Your Clothing Line Part 3

Defining Your Clothing Line Part 3  . . Who are you as a designer? This has to be one of the most important questions a fashion designer can be asked. That question presents you the designer with an opportunity to sell the inquirer on you as a fashion designer and not just on your clothing line alone. You should have premeditated honest answers prepared. The reason I state your answers should be premeditated, is because it will enhance the probability of you answering questions clearly and professionally. Rather you’re responding in front of an audience or in front of video cameras. Both situations can stimulate a bit of unexpected pressure. As a method of defining your clothing line, this is a question you must answer early on. .  . Interviewing on camera can be a very tricky thing, and sometimes an interview can happen randomly. For example, let’s say you are attending a fashion event and the media large or small is present, even if the...
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Branding and Defining Your Clothing Line Part II

Branding and Defining Your Clothing Line Part II  . What does your clothing line represent? How do you want consumers to feel when wearing your fashion garments? Who are you as a designer? Why should customers buy your brand? Those are very important questions you are going to have to know the answers to. In addition, you should train yourself to be able to answer each question in five seconds of less. That type of precision will give some insight to whom you are as a designer and business person. Both are equally important. . When you answer the questions above, there are no wrong or right answers; the only thing you should be focused on is honesty. For example: What does your clothing line represent? “It represents my personal edge to creativity and my desire to overwhelm the consumer with amazing garments.” That sentence can be said in less than five seconds, and it’s my truth. Your task is to figure out your...
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Defining Your Clothing Line – An Important Step for Your Brand

Defining Your Clothing Line - An Important Step for Your Brand  . Defining your clothing line is a very important step for your brand. It is often a step missed by new designers! Have you ever wondered what makes a consumer feel a certain way when wearing a certain brand? What is it about one fashion clothing line that differentiates from another? Why do people look at Gucci, Prada and Marc Jacobs as something of great value without question? The answer is very simple. Those particular clothing companies among others have been successful at defining their fashion brands as something of great value in the mind of the consumers. . That happens to be a very important step which is unfortunately missed by most to all new fashion designing entrepreneurs. In a hasty race to get their clothing lines off the ground and their fashion designs in front of the public’s eye. They miss this very important step altogether, ultimately that mistake has a...
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How to Get Your Clothing Made by Clothing Manufacturers

The Process Of How to Get Clothing Made By Garment Factories   How to send your designs to manufacturers and get your clothing made.  Article covers - the fashion design process of a clothing line and garment manufacturing. .  Article by Michael H. of StartingAClothingLine.com / StartMyLine.com . I'm always asked the question by new fashion designers about how they can send their fashion sketches to manufacturers etc. Many times new designers do not understand the proper method of how garments are made. It is important that aspiring fashion designers understand the process. I will devote this article to talking about the fashion design process, how to get clothing made by garment factories and how fashion design software can make life easier. .   . The Fashion Design Process works like this. First, a designer has a vision for a garment. He or she may hand sketch it out a little to get the idea on paper. Others may use a fashion designer program from the beginning to create their...
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