Branding and Defining Your Clothing Line Part II

by SCL Team Comment Closed
Branding and Defining Your Clothing Line Part II  . What does your clothing line represent? How do you want consumers to feel when wearing your fashion garments? Who are you as a designer? Why should customers buy your brand? Those are very important questions you are going to have to know the answers to. In addition, you should train yourself to be able to answer each question in five seconds of less. That type of precision will give some insight to whom you are as a designer and business person. Both are equally important. . When you answer the questions above, there are no wrong or right answers; the only thing you should be focused on is honesty. For example: What does your clothing line represent? “It represents my personal edge to creativity and my desire to overwhelm the consumer with amazing garments.” That sentence can be said in less than five seconds, and it’s my truth. Your task is to figure out your...
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Defining Your Clothing Line – An Important Step for Your Brand

by SCL Team Comment Closed
Defining Your Clothing Line - An Important Step for Your Brand  . Defining your clothing line is a very important step for your brand. It is often a step missed by new designers! Have you ever wondered what makes a consumer feel a certain way when wearing a certain brand? What is it about one fashion clothing line that differentiates from another? Why do people look at Gucci, Prada and Marc Jacobs as something of great value without question? The answer is very simple. Those particular clothing companies among others have been successful at defining their fashion brands as something of great value in the mind of the consumers. . That happens to be a very important step which is unfortunately missed by most to all new fashion designing entrepreneurs. In a hasty race to get their clothing lines off the ground and their fashion designs in front of the public’s eye. They miss this very important step altogether, ultimately that mistake has a...
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