Branding and Defining Your Clothing Line Part II

Branding and Defining Your Clothing Line Part II  . What does your clothing line represent? How do you want consumers to feel when wearing your fashion garments? Who are you as a designer? Why should customers buy your brand? Those are very important questions you are going to have to know the answers to. In addition, you should train yourself to be able to answer each question in five seconds of less. That type of precision will give some insight to whom you are as a designer and business person. Both are equally important. . When you answer the questions above, there are no wrong or right answers; the only thing you should be focused on is honesty. For example: What does your clothing line represent? “It represents my personal edge to creativity and my desire to overwhelm the consumer with amazing garments.” That sentence can be said in less than five seconds, and it’s my truth. Your task is to figure out your...
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