Why You Should Market Your Clothing Line With Postcards Too
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Marketing Your Clothing Line with Postcards
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With so many ways to market your business now from social media, magazines, television commercials and SEO, postcards are often overlooked. Well they shouldn’t be! Postcards are still a great way to market your clothing line. Does this mean that using postcards should be your only means of spreading the word about your line — absolutely not! The truth is when it comes to promoting your collection, you need to be almost everywhere that you can. This is why postcards are still as necessary today as they were 15 years ago. In this article, I will explain why you should also market your clothing line with postcards, the information that you should include on your postcards and how to come up with a a distribution plan for your postcards.
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First let’s discuss what you need to have on your postcards. What you have on your postcard is...
Marketing Your Clothing Line on Pinterest and Instagram
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Today it is more important than ever for fashion entrepreneurs to have a digital online presence. With the hyper growth of social media and the visual nature of fashion make the two blend perfectly. Previous a fashion designers main source of exposure was via magazine ads, editorials and fashion shows. There has been no easier time in history where new fashion designers have almost a level playing field at getting in front of potential clothing retail and consumer buyers. This new frontier also brings new challenges in terms of giving your clothing brand distinction and prestige but I will cover that in another post. For now let me get to why all clothing lines should have a presence on two of the most influential social media platforms which are Pinterest and Instagram..
Marketing your clothing line on Pinterest.com is a must because at the time of this article Pinterest is big in the online...
ABC’s Shark Tank Clothing Lines Show Up To Get A Deal With The Sharks
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I love anything involving business which is why it is no secret that I love ABC’s Shark Tank. This past Friday night’s episode was no exception! For those of you who don’ t know, Shark Tank is a television show that entrepreneurs, business owners and inventors go on to pitch their businesses to the Shark Tank Investors in the hopes they will invest. Last Friday’s episode included two business owners that had clothing lines. I love it when fashion designers and clothing lines go on the show looking to get an investment deal with one or more of the Sharks. I don’t know about other people but every time a fashion label is on the show, I immediately look to see what Damon John of the Fubu Clothing Line is going to do. Damon John is one of the Shark Tank Investors and one of the only...
How Many Styles Should You Have In Your Apparel Collection
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One question that comes up often from new designers is how many styles should they have in their apparel collection and what should they come out with first? These are terrific questions and I can’t stress the importance of making sure you get them right. Your clothing line depends on it!
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There are a number of things to consider when trying to plan out your first collection. One thing to consider first and foremost is your budget. Your clothing line budget or budget for the season will always dictate how many different styles and variations you can put into production. Of course, the more styles and variations you have – the greater the budget you will need. You have to find a good balance between budget and having an effective amount of pieces in your collection.
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Looking pass budget constraints, you can then move on to how to really have a cohesive collection...
