Step 5: Marketing & Advertising + How To Sell Your Clothing Line To Retailers and Directly To End-Customers
As a clothing line owner, you have to think about new ways to brand your line everyday. It is important that you give consumers and store owners a reason why they should choose to support your line. Make sure you stand out. Being different and unique is a good thing in the fashion industry. You also want to think strongly about how to define your apparel line.
Now that you have goods on the way. Begin taking orders for these items if you haven't already. When my partner and I started our line, we would go to summer festivals, church festivals etc. and rent booths to sell our line. One summer we made over $15,000 selling T-shirts. T-shirts are actually an excellent way to market your line. Sell your items to any and everyone you know. People will see them wearing it and ask how they can order. Make sure you offer deals if people buy more than one. This is called building a local selling network. Once you have a network that loves your clothes you can always sell them your new releases. Make sure you maintain a contact list of all of your customers. This is good for cash flow.
Where can I sell my clothing? First think about putting your line in local stores. Make appointments with them to go in and show the buyer your line. After getting your line in stores locally and learning how things work you can then move on to thinking about national distribution.
How to Market a Clothing Line - See the Official Step by Step Guide for that as well. Marketing is an essential step in the success of your clothing line. People must know you exist. Make sure you have a professional looking website first and foremost. Make sure you put out a press release about your line. You can also advertise your line online and in magazines etc. One thing you must have is postcards. Make sure you blanket your city with postcards that advertise your clothing line. Important: Make your your postcards have your Facebook page, Pinterest Page, Twitter Page, Instagram and certainly your website.
I got ahead of myself. Make sure you have set up your clothing line on those sites to help market it. Also make sure you have a QR scan code on the postcard so users can scan it and go directly to your website. A good resource for free QR codes is Qrstuff.com. The important thing is to build buzz and momentum surrounding your clothing line. Contact your local radio stations and see if you can get them to interview you. You can also think about attending local and national clothing tradeshows like Magic International. Exhibiting at clothing tradeshows will put you right in front of clothing buyers if you want to distribute your line nationally. Other fashion events like New York Fashion Week are great to attend as well.
Step 6 - Managing Your Clothing Line
Management. Manage your money, your orders, production, delivery and everything else about your line to perfection. The Fashion Business Center CD on our site is the perfect fashion business management tool. It helps you manage production, inventory, style production forecast and costing, retail orders, spec sheet templates, line sheet templates, order forms and more.
Startingaclothingline.com was created to help fashion entrepreneurs develop solid strategies to advance their fashion lines and ideas with an emphasis on management. See All of what we have here. The thing about starting a clothing line is that you must have the passion for it. Sleep, eat and breathe it. Nothing feels better than seeing others wearing your creations. Making money off those creations feels even better. Make sure you have adequate price points on your merchandise that will allow you to make money via wholesale and selling directly to the consumer. Read article on addressing the major issues that surround deciding to start your own line.
About the Publisher: Startingaclothingline.com is a company specializing in resources that help ordinary people start their own fashion lines successfully.
About the Author: Michael Harper Co-Founder of StartingAClothingLine.com and Co-Author of the Official Step by Step Guide to Starting A Clothing Line.