The Growth of Urban Fashion

The Growth of Urban Fashion . Much like the hip-hop culture it reflects, urban fashion has evolved and matured since its arrival in the early 1980s.  Hip hop was a new musical innovation at that time, and the artists began to emerge as stars in their own rights.  As the fan base grew, so too did the entire genre.  As with any other subculture, this one developed its own unique style, this became known as “urban fashion.” . Urban fashion has become its own industry, with dedicated fashion designers and celebrity spokespeople, although it did not necessarily start this way.  In fact, the first signs of urban fashion in American culture trace their roots back to sportswear companies like Adidas and Nike.  Pioneering rappers Run-D.M.C. even had a hit with their song “My Adidas.”  Early urban fashion was nothing if it wasn’t properly accessorized.  Hip-hop artists were famous for their oversized gold necklaces, athletic shoes (or “sneakers”), and a variety of signature hairstyles.  .  As hip...
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