StartingaClothingLine.com - News Edition: True Religion Brand Jeans

True Religion Brand Jeans
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StacyL on 02/23/2009 18:18:00
 
True Religion Brand Jeans
Founded in 2002 by Jeffrey Lubell, as a jeans’ design company, True Religion
has rapidly grown its brand to include shirts, T-shirts, sweatshirts,
sweatpants, bags, hats, shoes, and even perfume. And the brand also includes
designs for women, men, girls, and boys. The company mascot – a
mischievous-looking Buddha figure playing an acoustic guitar – sums up the
True Religion outlook: a fusion of East meets West, old meets new, part
tradition and always contemporary.
But if True Religion has a defining aesthetic, it’s also is versatile. Its
perfume, for example, comes in a frosted glass bottle, embellished with silver
metal filigree enclosing a glass jewel at its center. It’s somehow Victorian
chic, up-market hippy chic, with just a hint of the East – and the result is a
cool elegance. Then there’s the bold pink, nappa leather purse with large
metal peace sign embossed with the True Religion logo. The Parka jacket is also
redefined in the True Religion brand: close fitting, 700 fill down insulated
nylon, with pockets, zippers, and stitching creating it an almost ‘biker’
look.
According to its website, True Religion is defined by “commitment to perfect
fit, timeless style and that hippie bohemian chic flare.” Lubell’s early
vision was “to make quality, American-made, authentic, timeless, great
fitting, 1970’s inspired jeans wear, with a trendsetting appeal for today’s
consumer,” and that carries through to True Religion jeans today. Jeans are
still one of the company’s most important products, and come in Bootcut,
flare, skinny, straight or wide leg. The range of True Religion jeans also means
that you’ll find plenty of finishes, including washes, sandblasting, and
carefully placed abrasions (especially on one knee), as well as pristine dark
denim. Pocket designs range from a leather, button-down flap to a simple open
pocket, embroidered with the company horseshow logo in thick, white thread.
For men, True Religion produces baggier, more rugged looking jeans. A range of
printed T-shirts, with a decidedly 60s feel, are also available, such as the
jersey T-shirt printed and stitched with “Death Valley” landscape, death’s
head, and sunburst in white. Another T-shirt design is of a quirky, cartoon-like
skull and crossbones, printed with “Uranium City Pi-Rats”.
The company’s clothing for girls is also lots of fun, with jeans,
Western-style shirts, and plenty of T-shirts printed with cool designs in
unexpected colors, such as the salmon T-shirt printed with the company name and
an image of a wave in turquoise, blue, and orange. A long sleeved “Psychodelic
Western” shirt in poplin, is printed with a Pucci-style design of scrolls and
bubble flowers. And the girls’ “Stardust” T-shirt is printed with the True
Religion name in large, surrounded by circles, stars, and scrolls. The company
describes this, as well as many of its other T-shirts, as “Washed to
perfection to give it the vintage feel.” For information on other fashion
labels - visit www.Startingaclothingline.com